What to do to not get any sales on Etsy
54How not to sell on Etsy.com
If you have been thinking of selling your handmade jewelry,
chances are you have also checked out etsy.com. Etsy is a very popular site for
sellers and shoppers. They also offer a lot of great information to help new
sellers get started using their site. Today instead of repeating tips on how to
make sells on Etsy, I thought I would share with you some of things not to
do(this works on other sites too).
Do not use good photos. That is right, post blurry, dark, far away photos, that
don't show any detail. Don't use all the available photo slots. Customers can
use their imagination and see your jewelry as beautiful as it really is, even
if they are not sure what they are looking at. Buyers love a little mystery
when shopping online.
Do not explain what your craft is made out of. Assume all customers are as
knowledgeable about beads, stones, and such as you are. Do not tell them the
measurements either. Buyers don’t really need to know how you made or what you
made it out of. They don't really care if the focal bead is the size of a pea
or their fist. Why bother with any description at all? The picture does all the
selling, right?
Do not tell them about what inspired you to make it. Instead tell them about
how your dog jumped in your lap spilling all your beads and these where the
only ones you could find. Or about how your baby spit up all over your
packaging. Customers are truly interested in every detail of your personal life
and that is why they buy your products. They don’t want to know why your
product is good or how it can improve their life. You are the artist and they
only want to hear about you.
Ok, this post was made in fun and I hope it made you laugh a little. I hope it
gets you thinking about what you are doing when you list things for sale. If
reading this gave you a sinking feeling instead of a giggle, stop what you are
doing right now and go fix your listings! Feel free to contact me and ask questions
here on hubpages. Selling online is
harder than selling in person. You want to make your customers feel like they
have some connection with you. Let your personality and big smile come through
in your listings, while keeping it professional.
If you have some tips on what not to do please share them with us!
